“QUARTA PARETE”: TRENTO FILM FESTIVAL OPENS UP TO YOUTUBE TO RECOUNT THE WONDERS OF THE MOUNTAINS
Published 08/03/2022
Collaboration with Hervé Barmasse and Tudor Laurini has given rise to the new section “Quarta Parete”, dedicated to content creators and work produced for YouTube channels. The winner of the award will be announced during the 70th Trento Film Festival (29 April – 8 May).
Film is known as the seventh art, but perhaps more than any other it has succeeded in breaking down the “fourth wall” and entering the viewer’s world, whether through the big or small screen, engaging the spectator and creating cultural phenomena that have put down deep roots in society. First digitisation and then the advent of the social media have further changed the ways in which film is used, but also how video content is created. In this context, the development and immense success of YouTube demonstrate that the path from the birth of film to videos as a mass phenomenon has not led to the disappearance of films but has rather meant that they exist alongside a range of increasingly innovative and interactive multimedia content.
«Has the “fourth wall” been definitively demolished? It is not our place to say, but we can certainly affirm that Trento Film Festival has always been a workshop for innovation as regards content and ways of recounting the Earth’s mountains, offering space for works that were often ahead of their times, in terms of style and production methods» says Luana Bisesti, Director of the oldest mountain film and culture festival in the world.
In the year marking the 70th anniversary of this permanent workshop there is another innovation: collaboration with the climber Hervé Barmasse and the content creator and music producer Tudor Laurini – featured at last year’s Festival in “Diretta di Montagna” – and to the involvement of a further two due content creators well-known in the outdoor sports scene, Nick Pescetto and Omar Martinello, known as Omero, has given rise to the new section “Quarta parete”, dedicated to content creators and open to works produced for YouTube channels. Works inspired by serendipity, in which the beauty of the highest places on Earth is described through wonder and the unexpected can be entered.
«The creativity and imagination expressed through the video content to be found on the web is surprising, fascinating and unique. It is a form of digital art that uses different channels and stages compared to those traditionally adopted, reaching a public made up of hundreds of millions of users around the world. It is a place where the new generations of video makers have chosen to express themselves. The mountains need art and innovation, a way of communicating great beauty and respect for nature to young people» explains Hervé Barmasse.
The maximum admissible duration for works – which must have been made and disseminated before May 2021 – has been set at 20 minutes: a committee of experts will select deserving works and award a prize to the winner, who will be announced during the 70th edition, scheduled in Trento from 29 April to 9 May.
