K2 1954. IT WAS LIKE GOING TO THE MOON!

Seventy years after the first ascent of K2, an exhibition recounts the feat from unusual points of view: firstly, the commitment of Italian industry to equipping the climbers with often revolutionary material; secondly the overwhelming support greeting the climbers on their return. Then there is the press coverage, the advertising exploiting the outline of K2, and the shop signs using its name. There are still over three hundred today.

• Una mostra organizzata da Trento Film Festival, Museo Nazionale della Montagna - CAI Torino e Camera di Commercio Industria Artigianato e Agricoltura - Trento
• In collaboration with
• Sponsor